YouTube Strategy
Music Video Thumbnail Testing: How to Do It Properly
How to test a music video thumbnail before and after release: previews, YouTube Studio A/B tests, what to change, how to read results and what to do next.
Nov 713 min read
News & updates
Tips, news and the craft behind the videos.
Product updates, industry insight and practical advice for artists releasing music with a visual worth watching.
Latest articles
Music Video Production
Location Release for a Music Video: A UK Guide
What a location release is, who must sign it in the UK, what it should cover, and what insurance and fees to expect before you film your music video.
Nov 613 min read
Music Video Production
Music Video File Naming: A Practical Guide for Artists
How to name music video files for Vevo, YouTube and distributors: a clear format, version tags, folder structure and mistakes to avoid, with examples.
Nov 511 min read
Music Video Production
SRT Captions for a Music Video: How to Make and Upload Them
Learn how to write an SRT caption file for a music video: the exact format, how to time lyrics, caption instrumentals, fix errors and upload to YouTube.
Nov 413 min read
Music Video Production
Stock Footage vs Custom Video for Your Music Release
Stock footage, custom video or a ready-made music video? Compare cost, speed, licensing and YouTube fit to choose the right visuals for your next release.
Nov 312 min read
Paid Campaigns & Ads
Instream Ad Length: How Long YouTube Ads Can Be
How long can an instream ad be? Skippable, non-skippable and bumper lengths explained, plus how to pick the right length for a song promotion.
Nov 210 min read
Paid Campaigns & Ads
Music Ad Budget: How to Plan Your Release Spend in the UK
Plan a music ad budget for your next release: what to include, what £250, £1,000 and £5,000 can achieve, platform costs and when to scale.
Nov 112 min read
Music Video Production
Premade vs Custom Music Videos: Which Should You Choose?
Premade or custom music video? Compare cost, speed, creative control and UK rights, and see which suits your release, budget and deadline.
Oct 3113 min read
AI & Creator Tools
AI vs Human Music Videos: What Musicians Should Know
AI or human-made music video? Compare cost, quality, originality, UK copyright and audience reaction, and see when a ready-made, human-shot video is the smarter choice.
Oct 3011 min read
AI & Creator Tools
How to Sell Music Video Templates in the UK
Learn how to sell music video templates in the UK: what buyers want, where to sell, how to package and price them, and the copyright and VAT rules to check.
Oct 2912 min read
Paid Campaigns & Ads
Best Length for Music Ads: Formats, Seconds and Tests
What is the best length for a music ad? Clear lengths for YouTube in-stream, bumper and Shorts ads, how to cut a song, and what to test.
Oct 2813 min read
Music Video Production
How Much Does a Music Video Cost in the UK? 2026 Budgets
What a music video really costs in the UK in 2026: budget tiers from £500 to £20,000+, what drives the price, hidden extras and a £19.99 a month alternative.
Oct 2711 min read